The Data

In the spirit of Stewart Brand, who famously proclaimed that “information wants to be free,” we are including the full data set from our 2009 Razorfish Digital Brand Experience Study for your review. The interviews were conducted in August 2009 using an online automated survey tool and were given to a panel of consumers whom we screened for certain behaviors and attributes (see The Details). Brand, we should add, also said—less famously—that “information wants to be expensive.” Given that, please use freely but attribute appropriately. We hope you find it useful.